Denim vibes take over the shopping centre secured by the Company

Recycling old jeans or donating them to a creative workshop, shopping for new ones or getting professional styling tips on pairing outfits, even adding a unique patch onto their favourite item – all these features were offered to visitors by the Denim Fest project that took place at the shopping centre in Ekaterinburg.

Fashion-forward stylists, designers, and artists hosted the festival for three evenings, delighting guests with their creativity. Meanwhile, our equally stylish staff ensured everything ran smoothly and safely during the event.